A rare vantage point on marketing, technology, and growth.
Transformed two of America's largest companies into disciplined growth systems.
Sat at the intersection of marketing and technology for many of the country's top marketers.
Connected to nearly every senior leader in the industry.
Grounded in management consulting and investment discipline.
Sharper go-to-market strategy
The right offering and narrative that break through and get traction with the right people. Built on a clear-eyed read of how marketing buyers actually evaluate, decide, and buy.
An operator's perspective
For investors looking for a seasoned practitioner's perspective on adtech, martech, and companies dependent on marketing for growth. Diligence, theses, portcos, and value creation.
More growth from marketing
Most boards struggle to evaluate marketing. The budgets are large, the presentations confident, the proof thin. Independent perspective on strategy, spend, and full-funnel growth in light of the technology now reshaping the category.
Transform marketing into a growth driver
Partnering with CMOs and senior leaders to build the approach, organization, and operating model that make marketing a more valuable growth engine. Sustainable impact in addition to short-term wins.
Two-time Fortune 20 CMO. Fourteen years at Digitas / Publicis, ending as President. Began in finance, earning the CFA charter, then joined Corporate Decisions Inc., the Bain spinoff that pioneered customer-driven growth strategy.
Named a Da Vinci CMO by the Institute for Real Growth.
Featured in numerous publications, including those below, and on numerous podcasts, including The CMO Podcast with Jim Stengel, Math & Magic with Bob Pittman, and Google's Frontier CMO.