A rare vantage point on marketing, technology, and growth.
Transformed two of America's largest companies into disciplined growth systems.
Sat at the intersection of marketing and technology for many of the country's top marketers.
Connected to nearly every senior leader in the industry.
Grounded in management consulting and investment discipline.
More growth from marketing
Most boards struggle to evaluate marketing. The budgets are large, the presentations confident, the proof thin. Independent perspective on strategy, spend, and full-funnel growth in light of the technology now reshaping the category.
Transform marketing into a growth driver
Partnering with CMOs and senior leaders to build the approach, organization, and operating model that make marketing a more valuable growth engine. Sustainable impact in addition to short-term wins.
Sharper go-to-market strategy
Most adtech and martech companies sell features into a buyer who is inundated with pitches. Repositioning, narrative, packaging, segmentation, and channel strategy that earn attention, build pipeline, and close.
Diligence and value creation
For two kinds of bets: companies disrupting the marketing ecosystem, and companies where marketing is the lever for growth. Diligence on theses, opportunities, and portcos. Value creation at the intersection of brand, demand, and capital.
Two-time Fortune 20 CMO. Fourteen years at Digitas / Publicis, ending as President. Began in finance, earning the CFA charter, then joined Corporate Decisions Inc., the Bain spinoff that pioneered customer-driven growth strategy.
Global Chairman, MMA Global. Advisory board, Ehrenberg-Bass Institute. Former director of GM Insurance, SAIC-GM, and TextNow (Audit and Compensation committees).
Named a Da Vinci CMO by the Institute for Real Growth.
Featured on The CMO Podcast with Jim Stengel, Math & Magic with Bob Pittman, and Google's Frontier CMO.